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LIKE A CHAIN LETTER. BUT BETTER.
Imagine hundreds of pink hats on the heads of smiling people. At a baseball game. School drop-off. Standing in line at CVS with a full cart (even though you only popped in to buy toothpaste).
See someone PRESENT? Give ‘em a high-five. Or buy them a coffee. They’re in on it. They’re PRESENT, too.
Spark your own chain. Send a PRESENT to a bunch of friends. Think about all the people you love. Friends from 4th grade, your second job, your old neighborhood. Also, your cousin in Cleveland.
And keep your identity a secret! Let ‘em just feel the love. Will they guess it was you? If not, give it a few days and then pick up the phone, send a text, or meet in person. Share your PRESENCE!